Monday, December 19, 2011

Weight Loss, With Divas and Public Service

By Elizabeth Olson, December 14, 2011, The NY Times


Three very famous women are now on three different weight loss programs. While, Jennifer Hudson has been the spokeswoman for Weight Watchers for some time now, Mariah Carey is now speaking for Jenny (Craig- the company dropped the surname), and Janet Jackson is advertising, Nutrisystem and how it really works. Of course, for the public it is interesting to see these celebrities lose weight and get in shape, but these three companies are also doing a lot more to give back. It could be because of the holiday season or because of the publicity, either way these companies are making a difference. Nutrisystem now has a branch of the company called Nutribank which provides money to by food, for those in need. Every pound that a costumer loses, who is on Nutrisystem, will be another dollar donated to the Nutribank. These women are helping advertise the programs as well as the charity that comes along with it.
This is newsworthy because these companies do a lot for people who are overweight and have trouble losing the weight on their own. It is great that these companies are giving back even more and that the spokeswoman are people that are very famous and popular.

Weight Loss and Charity Gain

How much money are these companies gaining because of the celebrity spokeswomen?

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